PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI KEGIATAN PENDAMPINGAN KEWIRAUSAHAAN DAN PENCEGAHAN  STUNTING DI DESA SALAMBUE

Wiwik Novitasari; Sri Rahmadani; Hilman Hasibuan; Sry Winny Gusniar; Aima Putri; Husin Ali Sampit; Husnul Hadi; Mohanda Azhari; Rayhan Rivaldi Mora; Nuranita Tambunan; Muna Zakia Zahra; Ummi Alfarizky; Putri Ledy

doi:10.64168/jn.v1i1.1718

Wiwik Novitasari Universitas Muhammadiyah Tapanuli Selatan
Sri Rahmadani Universitas Muhammadiyah Tapanuli Selatan
Hilman Hasibuan Universitas Muhammadiyah Tapanuli Selatan
Sry Winny Gusniar Universitas Muhammadiyah Tapanuli Selatan
Aima Putri Universitas Muhammadiyah Tapanuli Selatan
Husin Ali Sampit Universitas Muhammadiyah Tapanuli Selatan
Husnul Hadi Universitas Muhammadiyah Tapanuli Selatan
Mohanda Azhari Universitas Muhammadiyah Tapanuli Selatan
Rayhan Rivaldi Mora Universitas Muhammadiyah Tapanuli Selatan
Nuranita Tambunan Universitas Muhammadiyah Tapanuli Selatan
Muna Zakia Zahra Universitas Muhammadiyah Tapanuli Selatan
Ummi Alfarizky Universitas Muhammadiyah Tapanuli Selatan
Putri Ledy Universitas Muhammadiyah Tapanuli Selatan

DOI: https://doi.org/10.64168/jn.v1i1.1718

Keywords: Creative Economy; Entrepreneurship; Stunting Prevention; MSME Digitalization.

Abstract

This community service activity aims to create economic independence for the people of Salambue Village based on the creative economy while simultaneously reducing child growth failure (stunting) through massive nutritional education. The main problems identified include limited MSME innovation, low digital literacy, and a high risk of stunting due to a lack of awareness regarding balanced nutritional intake. The implementation method uses a participatory and educational approach consisting of observation, socialization, technical production training (salted eggs and compost fertilizer), MSME digitalization assistance, and evaluation stages. The results of the service show an increase in technical skills, mastery of digital marketing strategies, and improved maternal awareness regarding toddler nutrition through Posyandu assistance. Scientifically, this program successfully transformed the community's mindset from job seekers to job creators. In conclusion, the holistic integration of economic empowerment and health is able to form a resilient, productive, and sustainably healthy village ecosystem. The synergy between the university and the village government serves as the main catalyst in maintaining the sustainability of this program.

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